Brand Development

Brand Development

Cypress Interactive relishes the brand development process.

Our strength lies in our ability to listen, research and design a brand that inspires and communicates exactly what you are looking for. Our award winning staff has produced 100's of logos and brand campaign strategies within a number of industries. 

Our process is simple:

Discovery: 
Our designers like to get to the bottom of things. Once you decide we've got what it takes by reviewing our portfolio, one or more of our designers will meet with you personally. The purpose of the meeting is to help us realize your goals for your brand, establish a creative strategy, and listen to your ideas and interject our own. At the core of the brand lie its attributes, and its by establishing these brand attributes we are able to confidently move into implementation.

Implementation: 
Taking the information gathered during the initial client interview, our designers get to work creating a series of preliminary designs based on your client brief. The creative process includes a dose of solid research; and we look at everything. We dig into your industry, history, materials, competitors, color theories, and appropriate imagery. All of the work is later displayed in a private client area of our website for you to review at your leisure.

Reveal:
When the initial work is complete, we like to meet together one more time to reveal the concepts and facilitate the opportunity for the designer(s) to explain their work and thought process first hand, and to allow you to ask questions and discuss any potential revisions.

Revise:
Through a series of revision cycles, we'll hone in on your final identity.

Finalize: 
Once the design is finalized, our designers will set up and deliver all the necessary file formats you'll need for web, print and electronic reproduction.